A deep love for materials, colors, and shapes.

Hi there! I’m Alisa Benfey, an award-winning textile and graphic designer originally from Tokyo, Japan, and now based in Los Angeles, California. With over 20 years of experience in graphic design, architecture, print, and textiles, I’m all about the details—whether it’s a geometric pattern, a pop of color, or the feel of a material. I love how these small touches can transform a space or experience, much like how each ingredient in cooking brings something special to the table.

 

Through my design studio, IROCOH, we create timeless pieces that are beautiful and built to last. IROCOH (pronounced Eee Ro Koh) is a reverse reading of the Japanese word "HOKORI," which means both "Pride" and "Dust.” The word "IRO" means "Color." It’s a reminder that our creations are designed to be cherished, used with pride, and ultimately return to the earth in their natural way.

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In addition to my design work, I’ve fallen in love with natural dyeing. There’s something magical about using plants and minerals to create colors that are unique and vibrant, all while staying connected to nature and sustainability. I incorporate these natural hues into my designs, always getting inspiration from nature and materials around us.

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Design is my passion. Whether working with textiles, exploring natural dyes, or designing a new space, I’m dedicated to creating timeless pieces that feel special and are made to last for years.

 

For inquiries, collaborations, or just to say hello, feel free to reach out through the Contact page or email me at irocoh@gmail.com.

I’d love to connect!

 

To see more of my graphic design work, visit alisabenfey.com.