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IROCOH is a material and surface design studio run by Alisa Benfey, currently based in Los Angeles. IROCOH designs materials and products for homes, kitchens and wardrobes. IROCOH also focuses on collaborations with makers and masters and celebrates the process of material making.

The name IROCOH (pronounced Eee Ro Koh) came from a reverse reading of the Japanese word "HOKORI" which means both "Pride" and "Dust". In Japanese, the word "IRO" also means "Color."
At IROCOH, each work is designed to be colorful and long-lasting, so it can be used with pride until it eventually becomes dust.


IROCOH only produces in limited editions of materials and products in an effort to implement waste conscious production.

About Alisa Benfey

Alisa Benfey is a textile / graphic designer from Tokyo, Japan, currently residing in Los Angeles, California. With over 10 years of graphic design experience in architecture, print and screen (US and Japan), and 5 years of experience in the contract textile industry (US), Alisa brightens up spaces with her bold and colorful graphic systems, patterns, and products for the architectural and interior design community around the world.


To view more work by Alisa, please visit


For any project and collaboration inquiry, please contact through the Contact page.

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